Q4 2023 Snapshot: Fitness & Weight Loss Apps in Brazil on iOS

As 2023 comes to a close, Sensor Tower has compiled a performance report for the top fitness and weight loss applications on the iOS platform in Brazil for the fourth quarter. This period saw varying trends in downloads, revenue, and active users, which are summarized below with data provided by Sensor Tower.

Strava: Run, Bike, Hike experienced a steady increase in revenue during the quarter, ending with $37K in the last week of December. The app's downloads peaked at 21K in the same week, while weekly active users saw a significant rise to 216K.

MyFitnessPal: Calorie Counter showed fluctuations in revenue, with a high of $11K in mid-October and a low of $8K towards the end of December. Downloads dipped to 1K in mid-December before recovering to 3K by the quarter's end. The app's active users decreased over time, finishing at 208K.

Zwift: Ride and Run saw its revenue vary, with a peak of $10K in late December. The app had negligible downloads for most of the quarter, but it surged to 153 in the final week. Active users also peaked at the end of December with 171 users.

BetterMe: Health Coaching maintained a stable revenue around $8K throughout the quarter, with slight increases and decreases. Downloads showed a sharp increase to 3K in the final week, and active users ended at 14K after a drop earlier in the quarter.

Queima Diária - Treino em Casa had its revenue peak at $13K in mid-November, followed by a decrease to $4K by the end of December. Downloads also peaked in the early quarter with 1K and ended with a notable increase to 1K. Weekly active users saw a rise towards the end, reaching 5K.

For more insights and detailed app performance metrics, visit Sensor Tower. The data presented here offers a glimpse into the health and fitness app market in Brazil, highlighting the importance of maintaining user engagement and the dynamic nature of app performance over time.